The importance of having a canopy tent at a craft show can’t be underestimated. These large tents make you look more professional and give you comfort while working. First you’ll want to find a quality canopy tent then add the right weights and walls to keep things comfortable and secure.
Read on learn about options for canopy tents and how to decide on the right one based on use, features and portability…
Why Having A Canopy Helps You Sell More At Craft Fairs and Shows
A professional canopy gives you a few important things for working at shows and fairs:
- Professional appearance to customers
- Promotion of your products without distraction
- Control of your space
- Security for you and your products
- Comfort and protection from the weather
All of these things make your experience better selling at shows and that helps you make more sales!
Professional Appearance To Customers
Look professional at a craft show to attract more customers. People like shopping from sellers who look established, professional and successful.
If you see one vendor with just a table next to another seller with a large display under a canopy which one do you go to? It’s natural to be attracted to the vendor with the canopy display because they look more professional. People feel more secure buying from someone who looks like they know what they’re doing.
Promote Your Products With Signs On Your Canopy
Since you want to promote your brand and products, hang signs on the top edges of your canopy. Your neighbors will have signs and they’ll attract attention. You should too. You can’t put up signs unless you have a canopy to hang them on.
Control Your Space And Keep Customers Interested
Since craft shows usually assign a 10 by 10 foot space a standard canopy is the same size. Sell in a 10 by 10 space without a tent and people will walk right through your space — they really will! Or, worse, they’ll stand in your space to look at a neighboring vendor’s display.
When you use a canopy in your 10 by 10 space you have control over the space. You may also put up side walls to prevent people from walking through your display without stopping — otherwise, trust me, they will do so. Then create your display cohesively inside your tent which will help you sell more by eliminating distractions for your customers.
Secure Your Products and Supplies From Thieves
Since a canopy gives you walls and a defined space it lets you secure your products and supplies. There are people at craft shows who will try to steal from sellers. They may target your products or your personal items like your money box or cell phone. With walls up on your canopy you are much more secure from theft.
Comfort And Protection Inside A Canopy Lets You Sell More
Because outdoor craft shows expose you to the weather you’ll need to be protected. Without a canopy you get burned by the sun, whipped by the wind and maybe even drenched by rain.
With a canopy you can take it all in stride.
Feeling uncomfortable at a show will make it harder for you to sell. Nobody wants to buy from someone who looks miserable or is sweating in the sun.
The Wrong Canopy Will Hurt Your Sales
While selling you want to look your best. Understand that not every canopy looks professional. To look as professional as possible use a full size, straight leg, pyramid canopy with a white top.
Small canopies, camping canopies and canopies with colorful tops look like they should be at a beach or a campground, not at a professional show.
Really cheap canopies look really cheap and that repels customers too. Non-white colors give a look of “trying to hard” or a “weird seller” that buyers avoid. You want a canopy that attracts customers.
Because investing in a quality professional canopy with a white tent top makes you look your best you’ll also sell better.
The Best Canopies For Craft Shows From The Top Brands
There are two brands that are the best canopies for craft shows. They have the right appearance for professional craft shows with square legs and white tops. You may choose one that’s lighter in weight or one that is heavier and stronger.
Light And Easy To Pack
E-Z Up offers a whole line of canopies. The E-Z UP Envoy Instant Shelter Canopy is a basic lightweight canopy with a pyramid top and a white top for a professional appearance. It’s good for starting out, though it’s not as durable as my favorite canopy (see blow).
Since this E-Z Up canopy is under 40 pounds it’s very easy to transport. E-Z up is a strong contender when choosing the best canopies for craft shows, art shows, festivals and fairs. This one shines for being light and inexpensive.
E-Z Up Related Accessories
For a light weight canopy we recommend always using canopy weights like the E-Z Up Deluxe Weight Bags. Rather thank risking damage to your display, secure your tent and keep the wind from moving it with these nice well-made weight bags.
Strong and Secure
I once had a customer drive right into my Caravan canopy (oops!!) and it wasn’t damaged at all! Of course I don’t recommend that kind of abuse but it’s still good to know!
Because it’s a standard pyramid shape with a white top it’s perfect for shows.
My favorite canopy choice is the Caravan Titanshade Commercial Canopy. Made of steel, this canopy is a heavier at about 65 pounds. Since it’s steel it’s also quite a bit stronger than aluminum canopies. Described by many sellers as “bulletproof,” this is definitely one of the best canopies for craft shows.